Spotlight On - Corporate Videos- National Public Television
Produced by Trivue Entertainment, Spotlight On are educational sponsored content videos that air on national public television, ranging from 2-6 minutes, Spotlight On is seen in-between regular local PBS station programming.
Over our 30-year history, we have shared hundreds of unique stories across multiple PBS genres, just about any topic may be presented as a Spotlight On video, our topics have been as varied as our underwriters.
Click here to see our client list.
Since public television stations are commercial free platforms, Spotlight On videos are slotted to bridge the gap between regular station programming and at the same time, provide new fresh content for its local viewers.
40 - 60% of Spotlight On videos will air during prime time and will air over a longer period of time, typically our videos will stay in broadcast rotation for up to a year.
Spotlight On is a turn-key corporate video production and is developed with the underwriter to ensure content & technical accuracy, the underwriter has complete script, music, video and final program approval rights.
There is a one-time underwriting fee, included is all scripting, video production, mastering and edits, video uplink, Broadcast Audit Reports + digital video compressions, everything. We travel to any location in the United States for one day filming and interviews.
Spotlight On video sponsors are provided with multiple HD video compressions of its video for underwriter digital public affairs use, posting on websites, video channels, share on social media, email to peers, newsletters, B2B, B2C etc.
The following video presentations are now airing on national public television stations nationwide:
Sample Commerce Video - American Samoa
When shared, Spotlight On corporate videos showcase your brand, association, cause or any video message in a more trusted light, the "halo effect" from the positive association of the video having been aired on national public television.
PBS viewers believe that public television content sponsors have greater commitment to quality and excellence.
Each Spotlight On video is:
- Guaranteed a minimum of 500 National Airings in the 1st Quarter after upload.
- Guaranteed minimum of 3 million OTA Viewers in the 1st quarter after upload.
- Provided a Public Television Stations 1st Quarter Audience Audited Report.
- Provided multiple digital video compressions.
- 1-Day Filming
Unlike traditional media placement, Spotlight On videos are "run--of-schedule", the individual station programmers will slot Spotlight On videos as it best fits their local station programming needs, genre and best audience match.
In advance of your video release, Trivue Entertainment will contact PBS station programming directors with regards to upcoming Spotlight On video releases, length, synopsis and identify the underwriter(s).
After video release, we are periodically contacting stations for 1st Quarter audience reporting purposes.
1st Quarter Audience Report:
Approximately 60 days after the first quarter, video underwriters will receive a National Stations Audience Audit Report of confirmed 1st QTR airings, this report lists each public television affiliate that airs your video, how many times it was broadcast, total number of PBS viewers, prime time / non-primetime, market share, etc.
We are the only public awareness platform that provides a guaranteed 1st QTR audience reach and frequency.
PBS Audience Demographics
Viewers are more likely to support the local arts, social and environmental causes, viewers strongly believe learning is a lifelong adventure.
- 22% of the PBS audience are more likely to take 3+ vacations per year.
- 50% have investment portfolios of over 250K.
- 63% of viewers have high recall of sponsor messages.
- 42% of public television viewers are more likely to have served as an officer for a club or organization.
- 66% are more likely to have a doctorate degree.
- 86% of PBS viewers agree that PBS stations provide an excellent value to the local community.
PBS continues to outscore government institutions and media sources—such as digital platforms, commercial broadcast and cable television, newspapers, and social media— in both trust and value.
PBS viewership tends to closely reflect the demographics of the community served by the local affiliate station.
Underwriter Provided Content:
For those organizations or brands that have in-house video PSA production capabilities, we can share underwriter provided short format videos, PSA content, under the Spotlight On banner with a confirmed CPM < $ 5.
Public Affairs & Awareness PSAs:
